Avego–The New Slugging
Friday, September 19th, 2008I recently moved to the Washington DC area. I experimented with various different ways of commuting. I tried driving, riding the bus, and taking a train. With some help from the locals, however, I found that slugging is my ideal way to commute.
Slugging is a funny blend of carpooling and hitch-hiking. It came about over 20 years ago as a result of northern Virginia’s HOV-3 lanes. The I-95 freeway has the typical Northbound and Southbound lanes, but unlike most other freeway systems it has a third artery down the middle. Take a look at this satellite image:
The lanes down the center flow into DC in the morning, and out in the afternoon. They have few entry and exit points, and the HOV-3 regulations (at least 3 people per vehicle) are strictly enforced during rush hour. The result is a high speed route into (or out of) the city. In fact, it’s so much faster than the regular lanes that many drivers are willing to pick up slugs just so they can be eligible to drive in the HOV lanes.
I’m a slug. I go every morning to a specific point where a line of slugs or sluggers forms. Drivers who need riders pull up and tell the first person in line where they are going. The first person then turns to the rest of the line and shouts out a destination and a number. That number is how many people the driver is picking up. The first people in line who are headed to that particular destination step out of line and into the car.
The whole process is surprisingly organized and predictable. There are specific lines for specific destinations. There is even an unspoken code of etiquette–people are very polite. It’s faster than the bus or the train, and it’s free. The drivers don’t ever ask for money–they’re happy to have access to the HOV lanes.
I’ve been impressed that such a system formed without a central planner. I’ve asked myself if anything similar could happen in places without HOV lanes. What does it take for commuters to ban together?
I just learned about a service called Avego. It’s the first business I’ve seen in awhile that flat-out excites me. Take a look at their introduction video. I think they will succeed in bringing commuters together similar to what slugging has done.



